A lead is someone who has contacted you because they are interested in purchasing your B2B company’s services or products.
Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created equal (nor are they qualified the same).
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
There are different types of leads based on how they are qualified and what lifecycle stage they're in.
· Marketing Qualified Lead (MQL)
· Sales Qualified Lead (SQL)
· Product Qualified Lead (PQL)
· Service Qualified Lead
Outsourcing Lead Generation
If your company is a business-to-consumer model, there's no room for outside lead generation.
Companies that want to save money often turn to outsourcing lead generation in order to get more bang for their buck. For companies whose sales reps have less than a year of experience, outsourcing will likely garner them more leads because of the vendor's advanced skills and familiarity.
Lead Generation Process
Attract — The process mainly starts with the step of targeting the strangers and inducing them in such a fashion that they actually become visitors of your website and business.
Convert — The next step is converting the Visitors into actual leads through various channels like forms, landing pages, and even Calls-to-Action.
Close — This step involves the procedure of inducing the leads to eventually purchase by attracting them with the portfolio
Delight — You have to try and make sure that every customer turns into a delighted customer religiously.
These are some of the steps involved in a successful online lead generation process.
It becomes important to walk through the lead generation process.
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