What is the biggest challenge faced by any budding entrepreneur ? Most of them struggle to generate good quality leads that can be converted into faithful customers.
A robust LinkedIn lead generation strategy can take your business to new heights. However, promoting your brand on LinkedIn can be extremely tricky. You have to grab the limelight without appearing overly promotional.
LinkedIn Profile
To completing your personal profile, you should also create a Company Page for your business/brand. Provide complete details about your company including its size, location, operational years, products/services, etc.
An up-to-date Company Page makes your brand appear more trustworthy and professional. Add your company logo and website URL to further boost brand awareness.
Create an editorial calendar to stay consistent.
Don’t treat LinkedIn like an afterthought — a site where you publish when you have a little spare time. Use this platform to stay in front of your network by consistently publishing quality content.
Optimize your posts for conversion
You can take a few more promotional liberties on LinkedIn than you would when writing for a publication. Include calls to action by linking to relevant whitepapers and articles that help drive traffic to your company’s site.
Mention other influencers.
Don’t humblebrag about all the cool industry people you know in every post, but do include shout-outs to colleagues and mentors, when possible. Share useful anecdotes from conversations you’ve had with them, or reference a milestone achievement of theirs to drive home a point in your article. The people you mention will likely share the post with their networks, expanding your content’s reach.
Regularly reward engagement.
Reader comments present the perfect opportunity to create a human-to-human connection with your audience. A simple thank-you will suffice for some comments, while others merit a thoughtful reply. Taking the time to talk with readers in the comments makes it more likely that they’ll become brand advocates and share your content with their own networks — putting your content in front of more potential leads.
Make Connection
When someone views your LinkedIn profile, it is likely that they have taken some interest in your products or services. It is advisable that you track them down using the email notification.
Alternatively, you can also use the “who’s viewed your profile” section in the “Profile” drop-down menu of your LinkedIn profile. This can help you connect with more potential customers and in turn, grow your business.
Some Creative Ways for lead generation to your connection
· Introduce Yourself
· Participate in Discussions
· Post Publishing
· Search for Connections
· Find Common Interests
· Use Flattery
· Research Profile Views with Advanced Filters
· Stay Active
· Connect with Twitter
· Publish Articles
Post Publishing
You should accompany your posts with eye-catching headlines, graphics, videos, presentations, statistics, etc. Refrain from publishing self-promotional content too often.
In addition to creating engaging content, you should also ensure that you publish regularly. It is advisable that you create a content calendar outlining the topics and posts that you wish to publish in the next few months.This will prevent your LinkedIn page from appearing outdated, and can help increase engagement and leads.
Your company’s workforce can be one of your biggest brand advocates on LinkedIn. You should encourage them to share your content on their personal LinkedIn profiles.
That will help expand your reach and reach their networks on LinkedIn. This, in turn, increases brand awareness, boosts brand credibility, drives website traffic, and ultimately, helps with LinkedIn lead generation.
In addition, you should also ensure that all your colleagues and employees have completed their LinkedIn profiles. You can also ask them to list your company as their employer and provide a link to your Company Page.
This puts your brand on the forefront every time someone visits their profile.
LinkedIn Groups
Instead, expand your horizon and join groups that might be remotely related to your niche and can help you grow your business. Take a look at LinkedIn’s guide on selecting and joining the right groups.
Search the people
No LinkedIn lead generation strategies list is complete without the mention of manually searching for people on the platform. LinkedIn is a network for professionals in different fields and thus makes a perfect platform for lead generation.
Conclusion
LinkedIn is one of the best platforms to connect with professionals in your industry and generate leads for your business. And, there are several LinkedIn lead generation strategies that you can use to do so.
With the right strategy, you can grab the attention of potential clients easily. For this, you need to optimize your profile and keep it up-to-date. But more than anything else, effective LinkedIn lead generation requires a deep understanding of your target audience.
