Each year, near the start of the year, We Are Social update their massive global compendium of stats which gives some great insights into the world of social media. It's a great download for presentations. It's particularly interesting how far some countries are diverging in terms of social media use, and surprising that Western Countries are actually lagging a fair way behind in adoption rates.
Facebook statistics
97% of social advertisers chose it as their most used and most useful social media platform,Facebook continues to be the most popular social networking site in terms of number of active users. it had a little over 2billion active users,Facebook no longer holds second place in the latest global website rankings from Alexa and SimilarWeb. YouTube has taken its place, moving Facebook down in third position,The platform also appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals,So it’s no surprise that 83% pay for ads on Facebook.The platform has managed to double its revenue per user in three years.
Instagram statistics
The number of monthly active Instagram users has grown to 1 billion according to the latest social media statistics,Even in terms of engagement, Instagram is ahead of Facebook with a median engagement rate of 1.60% per post for brands, But among marketers, Instagram still takes second place to Facebook with 83% of them using the platform,In spite of this, the ad spending on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle. The platform is getting tons of activity with users uploading more than 100 million photos and videos on a daily basis.billion Likes occur on the platform every day. Wednesday is the best day to post on Instagram for brands across all verticals.
Twitter statistics
Twitter is still an important social platform for advertisers and immediate customer service. So you should still keep a close eye on the essential social media statistics specific to this platform.88% of social advertisers use it. This makes it even more popular than Instagram.
LinkedIn statistics
LinkedIn now has 590 million users with 260 million of them being active on a monthly basis.LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn
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